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The first annual San Antonio Stock Show and Rodeo was held in 1950 in the confines of Joe and Harry Freeman Coliseum. During the first rodeo over a quarter of a million people were entertained by all of the events, which is unprecedented for an opening event like that. For 52 years, Freeman Coliseum was the home base of the rodeo, but in 2003 everything was moved into the AT&T Center, formerly the SBC Center, which is just a stone’s throw away from the Freeman. The move gave each show 6,000 more seats to work with and an incredible upgrade in all the amenities that the new facility featured. The Freeman didn’t become just another part of the scenery at the rodeo; rather, it became the home of all the commercial vendors and provided a much needed marketplace that was also protected from the elements.

For a number of years now, the rodeo has had over a million visitors during each season. Last year the final tally was 1,437,316 with crowds breaking seven individual day records.  One of the main reasons people show up to the rodeos is the quality of it and the other is the top notch entertainment. The San Antonio Stock Show and Rodeo has been consistently been voted the PCRA Large Indoor Rodeo of the Year (2006, 2007, 2008, 2009, 2010 & 2011) and was voted into the PRCA Pro Rodeo Hall Of Fame in 2008
The 2010 San Antonio Stock Show and Rodeo was a massive success setting or breaking a number of records:

  • The Western Art Auction raised $290,295 which was distributed as scholarships
  • Had 7 Record Breaking days.
  • Over $8.5 Million committed to educating Texas Youth.
  • 15 Sellout Concert Performances
  • The Grand Champion Steer sold for $85,000 while the Reserve Grand Champion fetched a whopping $45,000
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